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 3 Core Requirements for Your Personal Brand

In the current workplace, who can’t harness and develop the core traits of professional presence will stagnate or lose ground, while others are embracing the new workplace and watching their careers (and lives) speed ahead.

Professional Presence is a dynamic blend of behavior and presentation. Competency in professional presence includes communication patterns, image, professional and social etiquette, dress, appearance, self-confidence, control, and personal and professional interactions. These qualities are quickly perceived the first time someone meets you.

It’s time to establish your personal brand to harness that elusive Professional Presence!

Your professional presence is your personal brand. It is how you convey your value to everyone you work with and every organization you work for. People
who have developed a robust, positive professional presence are the people who will advance in their career in the new workplace. Your brand influences the perception of your worth. That includes your sense of self-worth, your worth to peers and managers, and your worth to the organization.

Learn the core traits that will make you profesionally (and personally!) successful. 

Here is our latest download to get you on the right track with professional presence and personal effectiveness. Don’t wait until your coworkers learn to master them before you! 

Personal Brand, Professional Presence

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LEARN MORE!  Here are some of our most popular articles about professional presence. 

Google, Zappos, and Why Cultural Fit Determines Succes (or Failure)

These days we have some famous (and infamous) examples of unique corporate culture. Take Google, for instance. We all can imagine a working “campus” where there is free or low-cost daycare for our kids, high quality, chef-made meals, and all the lattes you can drink. Top that off with colorful, open workspaces that have cutting edge design. Sounds like an amazing, culture, right? Wrong. Yes, those are bells and whistles reflective of core cultural values, but we don’t want to lose sight of where they started. Read more…

Where Does Your Personal Style Fit into Professionalism at the Office?

According to a recent CNN article, “When it comes to personal style in the workplace, there are no hard and fast rules. What is suitable changes with where you work and what you do.” Indeed, there might be some lawyer’s offices where anything goes, and some medical facilities where employees are required to iron their color-coded scrubs and polish their white sneakers. Read more…

Is Your Professional Presence Really that Important? 

In August of 2012, Bobak Ferdowsi, a young engineer sporting a red and black Mohawk haircut, came to the notice of the public, and President Obama, as he was seen helping to guide the rover Curiosity on the surface of Mars. The Mohawk Guy, as the President dubbed him, is symbolic of just how drastically workplace norms of dress and personal style have changed.  Read more…

Employee Development Systems (EDSI) is a mission-driven company. We know that we can increase engagement, impact, and productivity with our hallmark programs. We invite you to learn more about our programs and connect with us. 


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