We talk about “creativity” in business as thought it’s just a buzzword. In reality, bringing a bit of creativity into the mix can be the secret to success. You may think that in order to be taken seriously as a business you need to do everything with a straight face,  bust Generation X, Generation Y, and the Millennials value the power of bringing a bit of color into the office. Creativity in your business:

• Keeps you switched on – Getting creative may not be everyone’s cup of tea, but it’s something we should all find time to do. Taking a few minutes a day or a week from your desk to create a mind map of ideas can help boost your brain power; keeping you sharp. Push yourself to consider new and innovative solutions to your same old work challenges.

Being creative makes you happier. Happy employees mean better success!

• Allows for new ideas – New ideas can come from anywhere at any time. That ‘eureka’ moment is often not as a result of hard thought and pondering, but a stroke of luck from other more interesting tasks.

Taking a step back from something and looking at it in a new, creative way can help lead to new ideas; creativity is all about making connections.  Use this connective thinking to come up with new ideas from the old and see what success may befall from it.

• Makes things more fun – Getting creative is guaranteed to make things more fun! The standard 9-5 routine can become mundane and routine.  Mixing it up can improve staff morale and foster creative problem solving. Being creative doesn’t always have to be work-related.

Giving that positive and fun association with the workplace is much more likely to result in better employee well-being and retention. Bring something into the office that gets people engaging in a fun and creative way; a great way to get to know colleagues as well.

• Shows that you’re different – Employer branding is all the rage; with 56% of talent acquisition leaders saying that employer brand is one of the top priorities for their organization. Top employers such as Google and Facebook are giving their employees more space to be creative or break away from traditional working environments. Use this trend and take creativity to a new level to make yourself an employer on the path to success.

Creativity is your friend – don’t see it as a distraction but embrace it to ultimately keep focus. Use it to drive innovation and idea generation, create a more fun and engaging environment. Use it as a tool to attract the next generation of employees.

Your communication skills are your power. Practice your communication skills to take your work and life to the next level!

Leaders with the most impact are those who can build and successfully manage great teams. Every day, we help our clients and colleagues achieve their highest levels of professional presence and personal effectiveness. That includes everyone on the ladder, from company presidents to project managers, to staff members. Contact us at 800-282-3374 to find out how we can help you impact your own productivity and the productivity of your entire organization.