A powerful transformation is underway. More successful small and mid-sized businesses are embracing “strategic HR” to drive higher performance, productivity and profits. But you probably know it hasn’t always been this way.
That was Then…
Historically, HR has not been viewed as a key businesses driver, unlike “vital” functions such as sales, marketing, or operations. It’s no wonder, then, that HR unfairly earned a reputation as a tactical back-office task, or worst case, completely unrelated to the overall health and success of the company.
And this is now!
Today, the role of HR has been radically redefined and more emphasis has been placed on effectively managing every aspect of the employee lifecycle, from talent acquisition, to performance measurement to employee compensation. This amazing shift in HR starts at the most fundamental level: helping raise the bar on individual performance not only helps employees realize their full potential, but also the company as a whole. In other words, strategic HR is ensuring that companies aren’t leaving huge amounts of money on the table in the form of missed profits due to unrealized performance and productivity.
1. Make sure employees’ daily efforts contribute to your company’s business objectives.
The first step in unlocking your company’s true potential is ensuring your employees understand how their specific job/role contributes to achieving your company’s business objectives. Without a consistent process of setting goals for each individual employee that map directly to your company’s objectives, they may be spending too much time on the wrong activities.
In fact, leading industry analysts estimate nearly 95% of workers are unaware of their company’s top objectives. And, that’s often because an effective process to communicate and track progress against these objectives does not exist. So how can your company expect its people to work toward a shared vision — and deliver bottom-line results — if they’re unclear what’s expected of them?
2. Establish a formal process for creating relevant goals for each employee. Monitoring/measuring performance against company objectives, unquestionably results in both individual and company success. The benefits of this approach deliver a host of positive results.
– Employees and managers achieve more – through greater visibility into both individual and company-wide goals.
Employees and managers see the goal plan – and understand how their individual goals fit into the company’s business objectives.
-Creating shared employee responsibility – by cascading his or her goals with others in the company.
-Managers more easily stay in touch with employees’ progress – during every phase of goal completion, and offer immediate reinforcement or coaching to keep performance and deadlines on track.
Keep in mind your success in aligning employee and company goals depends on an open and ongoing dialogue with management. This is the only way to ensure business strategy is woven in to all HR efforts, including an automated process.
3. Keep employees energized and engaged
In a nutshell, the ultimate goal of managing is not to get an employee to perform as expected, but to have them willingly go above and beyond the call of duty — because they want to.
Building a culture in which employees are energized and engaged to perform at maximum levels (and beyond!) requires both strong management skills and a consistent process for providing accurate, quality feedback. That’s easier said than done, of course. But recent progress in HR-software designed specifically to address this challenge is helping significantly. There are now effective means like writing assistants and coaching tools that can significantly improve the overall quality of feedback, and help managers provide:
More relevant reviews – writing and goal management tools help managers deliver meaningful, accurate reviews so employees understand their performance against goals.
Richer, more meaningful feedback – built-in writing tools ensure consistency between managers, and deliver a deeper level of feedback.
Stronger, more relevant coaching – managers receive specific, actionable suggestions for coaching employees through a range of issues.
Ultimately, quality feedback is what keeps your employee’s head in the game and can be used to inspire and fire them up. It also increases job satisfaction and reduces turnover – two critical factors that most small- to mid-sized businesses say they are concerned with on a daily basis.
Leaders with the most impact are those who can build and successfully manage great teams. Every day, we help our clients and colleagues achieve their highest levels of professional presence and personal effectiveness. That includes everyone on the ladder, from company presidents to project managers, to staff members. Contact us at 800-282-3374 to find out how we can help you impact your own productivity and the productivity of your entire organization.